RIGHT: Amplify print ad.

BELOW: Amplify T-Shirts.

Crowd roar amplifiers. Amplifier would start on the scoreboard and as the crowd grew louder other amplifiers would appear outside of the confines of the stadium and onto the neighboring buildings creating a larger than life experience.

 

LEFT: Bus Shelter EQ's where anyone could plug in their phone to charge and amplify their music.

 

 

Posters that expand the campaign into a corporate mantra. Different posters for service, factory floor, sales and design

Amplify concert sponsorships

Amp energy drink partnership to stock the in glove box coolers that are built into some Dodge vehicles.

Dodge site page where you could download a marker and experience a

very early example of augmented reality for the Amplify your drive campaign.

"Amplify Your Drive" The Italians had just taken over Chrysler and were looking to create new identities for the different brands. BBDO was tasked with rebranding Dodge. After presenting them literally hundreds of ideas they chose this. We blew this out into TV, out of home , posters, it even served as a mantra for the entire company for a short while.
"Amplify Your Drive" The Italians had just taken over Chrysler and were looking to create new identities for the different brands. BBDO was tasked with rebranding Dodge. After presenting them literally hundreds of ideas they chose this. We blew this out into TV, out of home , posters, it even served as a mantra for the entire company for a short while.