We came up with this bonus video for the web at the last minute and the client agreed to do it. We jumped through hoops to get this done. We shot this in the staging area where the loft with the pigeons was shot.
Published June 30, 2018 at 05:01P
Unlikely buyers save Buick as the brand expands appeal.
Brothers Matt and Andy Wonnacott of Livonia, Michigan, are young, single guys who choose to drive Buicks.
They are atypical Buick buyers given its reputation as an old-man sedan brand. But the Wonnacotts are unfazed.
“Look at them now; they don’t look like old people’s cars,” said Matt Wonnacott, 37, who described his 2015 Buick Regal sedan as fast, reliable and stylish. “I don’t care about perception. I just want what makes me happy.”
Andy Wonnacott, 32, has been so pleased with Buick, he is on his second Verano compact sedan in red. He said he’s “hooked” on the brand.
Auto show video.
The Detroit Auto show is the biggest in the world, couple that with the introduction of three new vehicles and you have a recipe for a big event. So we created a video capable of fitting on the 100 foot long video screen in the Buick's auto show booth and Instagram posts to introduce the new Cascada.
Buick March Madness Digital & Social.
Buick has been a partner of the NCAA for a long time, which means we needed some ideas to support the NCAA's annual college basketball tournament kick off. We created digital and social which used some of the hottest coaches in college basketball.
