This was the

Dodge brands first ever commercial to be aired on the Super bowl.

Dodge ram "Beef jerky" super bowl We couldn't have hit the target audience more squarely on Super Bowl Sunday with this ad for Ram. The spot from my time at BBDO Detroit uses humor to convey a straightforward product attribute -- often a recipe for success in the big game. So my choices to get a spot on the Superbowl would have been a Celine Dion spot for Chrysler or a gross spot for Dodge. I'll take Dodge every time in that race.
Dodge ram "Beef jerky" super bowl We couldn't have hit the target audience more squarely on Super Bowl Sunday with this ad for Ram. The spot from my time at BBDO Detroit uses humor to convey a straightforward product attribute -- often a recipe for success in the big game. So my choices to get a spot on the Superbowl would have been a Celine Dion spot for Chrysler or a gross spot for Dodge. I'll take Dodge every time in that race.